A WINNING TEAM & THE NEW PEUGEOT 508
After delivering a highly successful end product for a joint Formula 1 project in Houston (USA), CK Productions and advertising agency Havas partnered up once again. This world-renowned agency creates beautiful work for leading brands around the world. One of their clients, Peugeot, wanted to do something completely different for the launch of their new 508 model.
OUR SERVICES INCLUDED:
- Establishing and maintaining a wireless connection on the road
- Live sound and video editing
- Shooting an EFP
For more on Peugeot, please visit https://www.peugeot.com/en
A test drive for the Ages
Here’s the set-up: for the launch of the new 508 model, customers were treated to a one-of-a-kind test drive. During the drive, the driver would enjoy live music, played by a musician who tailored their rhythm and melody to the scenery. So the driver would be listening in the car, without being in the know of what’s going on.
A strong backbone is everything, which is why CK Productions teamed up with Eurolinx for the wireless connections and with Videohouse for the facilities. During the drive, we had five cameras connected through a relay plane, and live editing. We rented a Russian Arm from Filmotechnic, which allowed us to capture the car in all its glory.
We love a Good Challenge
Maintaining a connection over a long distance was the true feat of this project. A car driving through miles and miles of woods for 40 minutes, countless signals that needed managing – from audio return to intercom, video and shading… the amount of technical strategy and planning that went into this project was like music to our ears!
there’s an Encore…
In addition to live production, we also shot an EFP for a promo video. We set up an Alexa Mini on the Russian Arm, for which we also provided remote shading.